Webflow Blog
Stories, insights, and advice that will transform how you design and build for the web.
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Enhancing workflows: expanding the power of automation with Zapier
Automate your work and have more time for what matters most using the new Zapier App to connect Webflow with thousands of popular tools and services.
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Actionable tips for building a stronger client-agency partnership
Pricing and product updates reflecting our shift to the Website Experience Platform
Beyond customer acquisition: The role of personalization in customer retention
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Introducing the next generation of Webflow Apps and updates to our developer platform

Webflow is the first Website Experience Platform (WXP)
As the first Website Experience Platform, Webflow empowers modern marketing teams to visually build, manage, and optimize stunning websites that scale.
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In many ways, I think AI is what we’ve been missing and waiting for when it comes to design systems.”
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Actionable tips for building a stronger client-agency partnership
A look at how Beqi and OpenPhone successfully built a powerful collaboration framework to build a lasting partnership.

6 web design trends to watch in 2025
From the nostalgia and light effects to AI, here's our roundup of the leading web design trends to look out for in 2025.

Pricing and product updates reflecting our shift to the Website Experience Platform
Pricing and product updates reflecting our shift to the Website Experience Platform
As part of the steps to being an integrated Website Experience Platform, we’re announcing updates to our pricing and product strategy.

Beyond customer acquisition: The role of personalization in customer retention
Beyond customer acquisition: The role of personalization in customer retention
How to apply personalization strategies to retain customers and lower acquisition costs
A better site experience
In our ebook, learn how to approach your next website redesign – from collaboration and trust-building to finding the right tools.

AI traps: Lessons from launching Webflow's AI Assistant
Shipping useful AI products requires avoiding constant temptation.

The future of CMS: AI-driven, dynamic experiences, and digital ecosystems
Forrester Research reveals the future of CMS: individualized experiences, AI-powered content, and ecosystem thinking to drive transformation.
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Enhancing workflows: expanding the power of automation with Zapier
Automate your work and have more time for what matters most using the new Zapier App to connect Webflow with thousands of popular tools and services.

Accelerating web optimization through psychology
How Vanta's Director of Web Strategy applies psychological principles and user intent data to drive remarkable results in web optimization.